Taking your crm to new heights

Holistic lifecycle marketing - made for you

My name is Paola

and I'm a CRM consultant with over 10 years of international experience in the field.

My journey kicked off about 15 years ago in London, where I worked at a start-up's digital marketing team. I spent the following twelve years working in various industries and companies like The Economist or The University of Greenwich. But destiny had other plans, and in 2020, I found myself trading tea for beer in Berlin. And you know what? It was about time to start into the world of consulting.

Nowadays, I'm all about teaming up with companies ready to level up their CRM game. Whether it’s implementing new automations, migrating to a new tool, auditing their comms or building new multichannel strategies. I’m here to work on a tailored solution that drives real results.

Let's discuss how to turbocharge your CRM strategy. Let's connect today, and discover how we can transform your CRM approach together.

Let's talk

If you want to learn more about me, find me in LinkedIn.

core services

multichannel crm strategy

email marketing

what we can achieve together

increased engagement

After an introduction to your business, we will use our holistic approach to boost the engagement of your users. Helping to bring to life with your messaging and product.

Higher conversion rates

We will help you to bring users to your app or website, by building integrated user journeys that trigger high value conversion events.

increased personalisation

We will take personalisation to the next level. We will enrich your messaging with unique user data and optimise both your channel and timing based on user preferences.

implementation & operational support

testing & optimisation

Higher LTV and retention

By building an engaging, personalised, user centric messaging strategy, we are able to help your brand grow trust and loyalty, making users come back for many years.

What People Are Saying

“Working with Paola has been an exceptional experience from start to finish. She has a rare ability to translate complex CRM concepts into practical solutions that deliver real ROI.
I would highly recommend her to any company looking to elevate their CRM strategy. Her combination of technical expertise, strategic thinking, and reliable execution makes her an invaluable partner for any Braze implementation or optimization project”
Head of Marketing, Complete Sleep
Sandhya Padmanabhan

“Paola was not only a pleasure to work with, but she was extremely knowledgeable when it comes to all aspects of email marketing. With her help, our direct revenue from email marketing increased by over 15%. If you want to make sure you are leveraging all you can with email marketing, you must work with her”.
Founder of Endless Range OU
Hilary Torn